Barbara Ciccarella

Background

About Barbara Ciccarella

Pharmaceutical industry Market Research Manager who has held jobs with increasing responsibility in the areas of Business Information and Business Intelligence, first in a big pharma (Pfizer) and then in a specialty pharma (Novo Nordisk, diabetes) setting. An analytical and results-driven marketing professional with extensive experience impacting organizational performance through expert research and analysis. Accomplished at evaluating market and competitive conditions, identifying current and emerging trends, designing and executing research projects, analyzing in-market performance data, forecasting sales, developing key business insights, and making actionable recommendations to senior management. Ability to work both independently and as part of team with a keen focus on driving execution of primary and secondary research projects to solve problems and achieve critical business objectives. Highly effective communication skills including writing reports and preparing presentations.