Barbara Duffy

Background

About Barbara Duffy

With over 20 years of experience in both B2C and B2B marketing, as well as senior customer experience roles, I have been at the forefront of driving transformative brand and customer engagement strategies across the Financial Services, Pharma, and Tech industries. Over the past 13 years, I have dedicated expertise in the health insurance industry, bringing a unique combination of strategic vision, customer-centric innovation, and a challenger mindset to redefine market dynamics.In my current role as Head of Marketing for Ireland's newest health insurance provider, Level Health, I am leading the charge in establishing a bold, differentiated brand in a highly competitive industry. With a challenger mentality at the core, I thrive in identifying opportunities to disrupt traditional models and introduce innovative, forward-thinking solutions that challenge industry norms. My focus is on creating a seamless and customer-first marketing approach that simplifies health insurance, builds trust, and positions Level Health as a disruptive force within the market. Whether launching new brands, reimagining customer engagement, or driving digital transformation, I consistently seek to push boundaries and deliver meaningful impact in competitive markets.