Barbara Jacobowsky

Background

About Barbara Jacobowsky

I am a seasoned marketing professional with over a decade of experience, holding a BA in Advertising and Social Communication from Brazil. My career began in Brazil, where I gained valuable experience at renowned advertising agencies such as Escala, Metra, and Free Multiagência. Over the past five years, I have continued to build on this foundation in Portugal, working as a freelance Social Media Manager and more recently as Head of Marketing. At Escala, Metra, and Free, my primary focus was Account Management, where I played a key role in campaign development, coordinating efforts across creative teams, vendors, and marketing departments. My move to Lisbon marked a significant expansion of my expertise into Digital Strategy and Copywriting, as I worked with brands across both Brazil and Portugal as a freelancer. In 2016, I spent time in the United States, an experience that was transformative both personally and professionally, as it allowed me to achieve advanced proficiency in English. Most recently, I have been serving as the Marketing and Content Manager at an immigration company. In this role, I lead a team of three, collaborating closely with the sales department to develop and implement strategies aimed at business growth. My responsibilities span multiple areas of marketing, including content creation, social media management, and inbound marketing. I am highly communicative, thrive in collaborative environments, and am passionate about leveraging new technologies and effective strategies to drive results. My strong relationships with clients and external partners have been instrumental in my success. With a strategic mindset complemented by a hands-on approach, I consider myself a well-rounded marketing generalist. I am drawn to constructive environments where teamwork fosters innovation and ideas can flourish.