Barbara Kern

Background

About Barbara Kern

Expert in luxury consumer goods. Opportunity identification, market viability, negotiation and strategic planning to startup Companies in different segments - Beauty Distribution, Professional Hair Care, Retail Stores, Travel Retail Stores and Coffee Shops Chain in Brazil, Argentina, Colombia, Chile and Paraguay. Development of Beauty house category concept, strategic positioning and distribution for brands as EVERLAST (US), ANA HICKMAN (Brazilian Celebrity) and FORUM (Brazilian Fashion brand) Negotiations with leading beauty industry suppliers in Europe and USA – Shiseido Group (Shiseido, Dolce & Gabbana, Issey Miyake, Narciso Rodrigues), Coty Inc (Calvin Klein, Hugo Boss, Lacoste, Gucci, Nautica, Katty Perry), Clarins Group (Clarins, Thierry Mugler), Beiersdorf (La Prairie), Perfumes y Diseño (Tous, Desigual), Interparfums (Montblanc, Dunhill), Elizabeth Arden (Elizabeth Arden, Juicy Couture, John Varvatos), Ferragamo, Bond n9, Goldman Sachs (H2O+). Internationalization of Brazilian brands (Fashion, Food, Beauty) – Asia, Middle East, UK and Latin America. Concept development and opening of the 1st Niche/Exclusive consumer-centric store in Latin America – Bogotá/Colombia. Change Management, turnaround, team leader and adaptability. Profit Oriented and “hands on”. Fluent in Portuguese, English and Spanish. Knowledge in German.