Barbara Leonard
Chief Strategy Officer (CSO) at Michelgroup Gmbh
Based in Zurich, Switzerland
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Seniority
C-Team
Department
General Business & Management
Location
Zurich
Industry
Architecture and Planning
Company size
11
Contact information
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b•••••••@michelgroup.eu
Phone
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Background
About Barbara Leonard
Work closely with clients in the development of research studies, concept and vision strategies, and positioning statements & storylines as well as marketing strategies to align the concept with a network of partners and companies for Retail, Shopping Centers, and Mixed-Use Concepts. Keeping finger on the pulse of the international market with a focus on the changing consumer behaviours and developing trends in the North American and European Urban environments as well as the international marketplace. Leading the development of studies and findings addressing topics such as the evolution of the consumer’s psyche, the changing dynamics of the commercial world, and the progression of city environments.
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