Barbara Libdri Sheen

Background

About Barbara Libdri Sheen

I am a Senior Key Account Manager at Equativ, a leading global provider of ad monetization solutions for publishers and advertisers. I manage the complex supply side of our ad monetization solutions. In my current role, I develop strong relationships with critical publishers and suppliers, ensuring a seamless integration into our platform, overseeing their colossal ad budget, optimizing their supply chain and implementing efficient strategies to enhance their revenue. With a decade of experience in the digital industry, including 7 years specializing in adtech, I have cultivated a robust business mindset, in-depth product knowledge, and extensive market insight. In my previous role, I orchestrated strategic initiatives to lead teams in their processes and business operations across 20 offices in North America, Latin America, EMEA, and APAC. Additionally, I contributed to the successful merger of four Adtech companies and managed a diverse portfolio of media advertising products, including Outstream, Instream, Video, and Display formats. I am passionate about delivering value to our clients and partners, consistently going the extra mile to achieve high expectations, and nurturing collaboration with talented and motivated professionals.