Barbara Petrilla

Background

About Barbara Petrilla

I enjoy cultivating relationships and building sales teams to achieve revenue goals. More importantly, I operate with an entrepreneurial mindset that is on 24/7. I enjoy the challenge of influencing and driving change, and I especially love applying my technical talent and eye for detail to stimulate sales growth within complex environments. This mindset has served me well throughout my career and has always been appreciated by my employers.My interest for technical systems originates from my early years when I discovered the electrical business. I made it my mission to learn everything possible about the lighting industry, including sales, customer service and the importance of customer satisfaction. Working at the intersection of lighting, business and customers, I developed an appreciation for the seamless integration of the three components. Now, as a sales leader in the industry I believe in first cultivating the relationship, then executing on strategy. Having served in multiple leadership roles for various companies, including my own successful entrepreneurial venture, I know how to develop effective sales strategies, consult with clients on technical products and negotiate deals to deliver on revenue targets. I am also enthusiastic about developing and motivating my team to achieve top sales results. With agility and insight, I can navigate the complex issues of a sales organization to ensure success. Key components of my business repertoire are leading long-term vision for growth and development, identifying root causes of stagnation and developing internal resources to address deficiencies. The cornerstone of my success is built on my commitment to excellence, my entrepreneurial talent and ability to see the broader business strategy. I am fortunate that my career has allowed me to do what I love the most: developing, implementing and executing on sales strategies and creating a demand for new products.