Barbara Pusca

Background

About Barbara Pusca

General Manager and Head of Advertising Europe with extensive experience leading multidisciplinary teams and developing advertising strategies across international markets. I manage complex projects by combining strategic vision, operational leadership, and a strong results-driven mindset. I specialize in business growth, global brand positioning, and performance optimization, working closely with both internal teams and external stakeholders to turn ambitious goals into measurable success. Over the years, I’ve built a pragmatic and inclusive leadership style able to unlock talent, foster collaboration, and create high-performing environments. I believe in the power of strategic communication, the clarity of shared objectives, and the value of long-term relationships built on trust, competence, and vision: Nestlé Group (Buitoni, Mio, Nescafé, Nescafé Dolce Gusto, Acqua Vera, Belté, Purina); Berlucchi; Segafredo: BMW Group (BMW, MINI, BMW Motorrad, Aftersales, Bank); Fiat ℎ & : Allegri, Diesel, Geox, San Lorenzo.