Barbara Rice
Research Associate, Faculty, Strategic Communication at Columbia University
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Higher Education
Company size
23K
Contact information
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b•••••••@columbia.edu
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Background
About Barbara Rice
Marketing research professional with 20+ years experience engaged with top brands - American Express, The New York Times, Gartner, Procter & Gamble, Columbia University - in leveraging consumer insights and audience understanding to build brands and drive business growth. Specialties: Media & Advertising, Qualitative & Quantitative Research, Consumer Journey, Customer Experience, B2B, B2C, Data Analysis and General ManagementIndustries: financial services, public opinion research, technology, digital media, advertising and consumer packaged goods (CPG), educationTeaching: Communication Research & Insights; Capstone research advisor; English as a Second Language
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