Barbara Riedel

Background

About Barbara Riedel

A strategic Marketing, Communications, PR and Product Manager professional who has worked for B2B, B2C, and DTC companies in healthcare software, healthcare, legal, financial services, and consumer products. A creative, resourceful, intuitive leader who listens to internal and external users, and brings purpose and alignment to business initiatives and marketing strategies. Supporting and enabling cross-functional teamwork and collaboration and ensuring effective internal and external communication to support organizational success. SKILLS Product Manager • Understanding the value prop • Detailed Oriented • Collaboration • Communication • Innovation Product Launch and Brand Release • Released software integration and a software upgrade • Built a brand for a DTC PT/OT studio • Defined the go-to-market (GTM) strategies for products and services • Partnered with tech and users to define the user journey Program Management • Managed multiple complex programs from concept to rollout and market penetration • Collaborated with tech/sales/BD in defining messaging for different personas (CFO, payers, providers, claims adjusters, etc.) • Created, managed, and tracked lead generation and lifecycle programs Leadership • Build teams from the ground up • Coached executive leaders for interviews, press releases, product announcements, etc. • Managed and mentored direct and indirect reports (up to 16) • Negotiated contracts with and directed external third-party vendors MarCom Materials • Developed sales enablement materials • Digital—ads, blogs, videos, video brochures, email newsletters • Social media—LinkedIn, Facebook, Twitter • Traditional—print/broadcast ads, direct mail, press releases, panel discussions, presentations Software Skills • Microsoft Office® (Advanced) • Adobe Creative Cloud® (Experienced) • WordPress • Project Management: Smartsheet, Jira, Excel • CRMs: Salesforce, Hubspot, InterAction® • Google Ads and Analytics • Email marketing: Pardot, Mailchimp, Constant Contact • Meltwater • QuickBooks®