Barbara Roll

Background

About Barbara Roll

In today's information-driven market, the right content, programmed in the right place, can be a key driver of sales and marketing engagement. As a former web/digital strategist for Microsoft U.S. enterprise, industry, and public sector marketing, I am skilled at developing and aligning digital and social assets around a set of strategic, customer-focused stories to improve digital storytelling, drive customer engagement, and acquire leads. In my 30 years in technology communications, I have written, edited, and managed award-winning trade books, papers, and product documentation for a variety of audiences; developed training resources for Microsoft engineering teams; and established the Microsoft US editorial standards program, including US English language standards for terminology, editorial style, content schema, and attribution taxonomy. In addition, I have significant experience driving requirements for content-related internal tools and developing and implementing content models for database-driven content management, including both content and metadata schemas and taxonomies. I am also an expert in developing content for global audiences and author of the global content section of the Microsoft Manual of Style (Microsoft Press). I am a former lead editor for the Microsoft Manual of Style (MMS) and have served on the Microsoft Editorial Board since 1996, authoring, updating, and informing guidance throughout the MMS. Specialties: Digital marketing/customer engagement strategy Content marketing Content development, including social content, e-books, papers, video, web content, email newsletters, and documentation Content management Content reuse and repackaging Content taxonomy, metadata, and schemas Editorial calenders Editorial style guides Editorial standards Global content Technical communications Writing and editing Publishing Program management Public sector and commercial industry marketing