Barbora Prochazkova

Background

About Barbora Prochazkova

I enjoy solving complex business challenges and turning them into scalable, customer-focused solutions. Over the past decade, I have built my career across customer experience, digital marketing, product launches, segmentation, product quality, retention and commercial strategy within international environments. Whether launching new products, improving customer journeys or cross-functional initiatives, I am at my best when bringing structure to complexity and turning ideas into measurable business results. Having lived and worked across Europe and South America, I thrive in multicultural environments and enjoy connecting people with different perspectives around a common goal. My background combines business, law and economics with hands-on experience in digital transformation, data-driven decision making and AI-enabled marketing. Colleagues often describe me as someone who gets things done. I take ownership, build strong relationships with stakeholders and enjoy creating order where others see complexity. Alongside strategic thinking, I value execution just as much—because meaningful results come from both. I am particularly passionate about customer experience, digital innovation, AI and building products and services that people genuinely value.