Barry Bracken

Background

About Barry Bracken

With 15 years of international experience in public relations and brand communications, I am a passionate and strategic communicator who can craft engaging stories for brilliant brands and exciting products across tech, business, and culture. I have a Master of Science in Corporate Communications from the University of Amsterdam and am native English speaker with German proficiency. Currently, I am a Communications Consultant at the World Bank Group, where I support the development and implementation of communication strategies and plans for various projects and initiatives in the fields of infrastructure, investment and sustainability. I collaborate with internal and external stakeholders, draft press releases and social media posts, manage website content, and edit and proofread documents and reports. Previously, I was a Senior PR & Communications Specialist at VanMoof, a tech scale-up that produces market-leading e-bikes. There, developed and executed PR campaigns and partnerships, managed media relations and analysis, and helped drive compelling brand narrative among opinion forming media. I also have experience as a Communications Advisor at PharmAccess Foundation, a non-profit organization that aims to improve access to quality health care in Africa. I was the project communication focal point and coordinated stakeholder communication, media strategy, and event management.