Barry Katzmann

Background

About Barry Katzmann

Award-winning writer experienced in the conception and execution of effective, compelling, creative strategies, and attention-getting, action-generating messages for B2B & B2C businesses. Expansive thinker with demonstrated ability to lead and motivate creative teams. Dependable self-starter with analytical, organizational and follow-through skills. • Original Copy & Content Overhauls • Web Site Content & Architecture • Email, Social Media Messaging, Blogs • Radio, Television, Video Scripts • Print Ads, Brochures, Sales Flyers • Brand Building, Headlines, Tag Lines, Positioning Statements • Direct Response & Collateral Materials • Press Releases, Pitch Letters • Event Development & Management • Newsletters, Books, Feature Articles The first marketing communications campaign I created won awards for my employer. Better yet, it helped profits soar for our client. But what’s most significant is that the strategy is still being used today, 10 years later. My ADDY Award-winning radio spots coupled with my effective newspaper ads, TV commercials, press releases, sponsorship/vendor acquisition, fundraising, social media/email messaging, and event management helped Comedy Day's event grow from attendees to in a single day. My 2015, 6-week Facebook social media campaign enticed nearly comedy fans to click the “Going” link on Comedy Day’s event page. My direct response campaign for The Chronicle/SFGate.com resulted in the highest percentage of new subscribers ever gained. I also helped the SF Giants garner the largest turnout ever for their 5K Run To Home Plate. I also wrote Giants magazine articles & stadium guides. My creative strategy and copywriting helped Lowe Bozell McAdams Healthcare Advertising gain its first Bay Area account. At Infocom, my content expertise resulted in a 120% increase over the estimated yearly revenue in a six-month period. My website redesign & content resulted in a 12% sales increase for Effective Learning Audio.