Barry Laughlin

Background

About Barry Laughlin

Barry Ian Laughlin Angeli Corporate Brand Marketing and Packaging Design Strategist / Consultant Consistently turning business strategies into Designs That Sell! Developed over successful and sales-inducing brand packaging designs, and upwards of different visual marketing pieces and promotional material (POP/POS), exhibition stands and displays, danglers, banners, etc, as well as printed materials such as brochures, folders, catalogues, posters, instruction manuals and flyers for many service oriented and CPG/FMCG class Fortune 500 corporations, as well as other internationally renowned multinationals that market their services and products throughout the Americas, Europe, Asia and Australasia. Most of these corporations and/or brands became and continue to be leaders in their market segment. Brand strategist, visual marketing and packaging design consultant with extensive knowledge and experience; intuitive, goal-oriented and transformational leader and conceptualizer; passionate observer of social behavior; bilingual and proficient in diverse cultures and idiosyncrasies, which invariably instills a fresh and unique perspective when strategizing and designing. Compiled abundant experience from having worked closely with multiple industries, including food, beverage, technology, wine & spirits, cosmetics, hospitality and tourism, entertainment, music, theatre, radio, pet nutrition, dairy, beer, pharmaceuticals, personal hygiene, software, banking, household cleaning, public services, telecommunications, NGOs, transport, chemicals, museums, and electronics, among many others. Constantly creating and designing corporate and brand identities, consumer product packaging, visual concepts, reviews and redesigns, besides product naming and brand identity manuals with conclusive world class standards and high levels of success. Visit: Design Associations (former member): AIGA.org (NY, USA), La Sociedad de Diseño (Caracas, Venezuela), ADP (Barcelona Spain).