Barry McCarthy
Head of Digital Marketing at Sse Airtricity
Based in Dublin, Ireland
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Seniority
Director
Department
Advertising & Marketing
Location
Dublin
Industry
Utilities
Company size
744
Contact information
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b•••••••@sseairtricity.com
Phone
5 credits+353 ••• •••• ••••
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Background
About Barry McCarthy
ABOUT I’m a commercially-minded marketing leader and digital problem solver with over 17 years' experience delivering performance across eCommerce, paid media, brand and digital transformation. From scaling global brands like Paddy Power, Sky and Lidl to co-founding a fast-growing children’s nutrition brand (Fussy Food Plates), I combine analytical thinking with creative execution to drive real results — whether that’s media ROI, eCommerce growth, or audience engagement. 🪄 I’m also passionate about how emerging tools — especially AI — are transforming workflows, teams and marketing effectiveness. TOP SKILLS Deep commercial experience in eCommerce, performance marketing and growth strategy Strong brand-building instincts — from household names to start-ups Practical experience applying AI to content, campaign planning, comms and operations A proven ability to engage, educate and inspire teams at every level PAST EXPERIENCE Ex-Paddy Power, Lidl, Sky & Quantcast & SSE, responsible for delivering multiple award winning campaigns including a European Sponsorship Association award Co-Founder of Fussy Food Plates, a successful children’s nutrition brand with global sales to date Volunteer member of Shamrock Rovers media team, delivering several creative and media projects to grow awareness, engagement and loyalty
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