Barry Silverman
VP Client Partner at Merkle
Based in New York, United States
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Seniority
Vp
Department
Sales & Business Development
Location
New York
Industry
Business Consulting and Services
Company size
5.6K
Contact information
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b•••••••@merkle.com
Phone
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Background
About Barry Silverman
With over 20 years of experience in performance-based marketing, Barry is a VP Client Partner at Merkle, a leading data-driven customer experience management company. He forges, builds, and nurtures large-scale integrated relationships across diverse industries, such as financial services, retail, and healthcare.Barry is passionate about delivering innovative and results-driven digital transformation and complete 360-degree marketing communication solutions for Fortune 100 Companies and their Brands. He has established multi-year roadmaps for C-Suite and Marketing Lead Clients, introduced and sold data transformational architecture solutions, and led superior performance media, creative, and analytic teams. He has also integrated new offerings from the Dentsu acquisition to enhance client growth opportunities, such as AI, identity services, and customer experience platforms.
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