Barry Stoddard

Background

About Barry Stoddard

Combining expertise in research and analytics with an entrepreneurial spirit that drives innovation, I lead the research organizations and operations that steer strategy for advertising sales, marketing, entertainment and news programming, forecasting, operations and distribution. An innovator who developed, marketed, and led my own media research firm, I have leveraged cutting-edge tools and pioneered research strategies that have: Directly led to $200MM+ in revenue contributions and profitable brand transformations. Leveraged the Millennial segment well ahead of competitors by pioneering early research. Championed a key change in VOD strategy driven by quantifying the potential benefit of C3 VOD I partner with executives and division leaders to simplify complex business problems with consumer insights based on sound market research and accurate data analytics, including: Creating the proprietary CNBC studies that are still a centerpiece of sales efforts. Establishing the research methodology for NBC’s central interviewing facility in Las Vegas. Throughout my career, I have built and developed high-performing teams grounded in solid research, data management, data visualization and storytelling methodologies. In addition to leading internal practice, I have delivered industry-wide thought leadership as a board member, conference presenter, and pioneer of new research strategies.