Barry Wallace

Background

About Barry Wallace

As a marketing executive and brand champion I bring stakeholders and marketing teams together to create brand strategies that achieve not only marketing goals but lasting brand relationships. From initial strategic planning to concept to cross platform content creation, I believe memorable brands thrive by design at every customer touch point. As a marketing manager I have developed strategies for increased market share through multiple marketing channels including social media, print, video, digital, trade show, and environmental design. I develop and manage marketing budgets to ensure company goals are met while increasing added value for dollars spent. Working with stakeholders, marketing and creative teams my goal is to create content and marketing tools that connect customers with brands to increase sales and build brand loyalty. My relationship with the American Advertising Federation (AAF) has taken me to the National Council Of Governors. A national volunteer leadership position in the organization. Skills: • Marketing Management • Creativity • Creative Thinker • Creative Development • Ad Serving • Digital Marketing • Campaign Strategies • Analytics • Marketing Campaigns • Marketing Automation • Marketing Analytics • Content Management Systems (CMS) • Email Marketing • Skilled Multi-tasker • Copy Writing • Copy Editing • Designer • Art Direction • Written Presentation Skills • Verbal Presentation Skills • Social Media Strategy • Social Media Content Development • Adobe Creative Suite • Microsoft Office