Barry Xu

Background

About Barry Xu

With expertise in market analysis and strategic pricing across APAC markets as a Marketing Analyst at FedEx, I specialize in developing Excel-based market projection reports that enhance customer engagement and support cross-functional teams and executives. My background includes optimizing shipment booking control, analyzing pricing requests, and managing a pricing database that has delivered over in financial impact. I am dedicated to driving operational efficiency, business partnerships, and business growth through data-driven insights. Previously, I'm a partner alliance associate at Computacenter US, one of the largest IT resellers in the world by revenue. I maintain strong partnerships with strategic software partners and have built new relationships with 40+ organizations across the world. I've honed strong relationship-building, communication, and organizational skills during my current experience. I serve as a liaison between external organizations and my internal teams. As the chief public relations coordinator for UCSB’s Associated Students, Community Affairs Board, I managed over in budgets and overseen all social media activities. My work has connected over students to further community and cohesiveness on campus. I built strong relationships with over 20 student groups, nonprofits, and business partners via impactful digital marketing activities and in-person events.