Bart Somsen

Background

About Bart Somsen

I am a truly driven international marketeer by heart, who has worked for over 20 years in the global technology industries covering both B2B and B2C markets at large blue-chip brands. Bart has gained over these years an extensive and comprehensive understanding of the event, sponsorship and Cause Marketing environment, ensuring Customer Events, Sponsorship and activation strategies remain closely tied to the positioning and corporate brand of his employer. I am equally comfortable presenting the business case for new innovative brand programmes to the Management Board as well as delivering and executing groundbreaking new brand partnerships with NGOs. Commercially savvy, and with a true end-to-end approach in delivering brand sponsorship, event and Cause Marketing strategies demonstrating tangible ROO and ROI to the top and bottomline. Specialties: Sponsorship & Events strategy from identifying new opportunities, rights negotiation, strategic planning, KPI setting, 360 activation and post event evaluation. Successfully transformed sponsorship strategy from a classic "brand awareness" model to a modern demand generation and positioning led model. Cause Marketing: I developed a truly innovative and groundbreaking new Cause Marketing Partnership between Ricoh and Alzheimer's Research through a new "Printed Memories" programme. Employee Branding: Planned and executed Ricoh's first ever Employee Branding Programme "Ricoh imagine.change. Challenge" bringing together employees from over 25 Operation Companies across EMEA together in a programme aimed a driving greater employee engagement. Currently responsible for accountability our multi - year/tournament/million £ agreement with ATP World Tour. In scope: rights negotiation, all governance, project management, internal and external customer event activation, and stakeholder management Brand management & positioning across multiple countries/languages in a international, corporate B2B and B2C environment