Bartek Papis

Background

About Bartek Papis

As Global Paid Media Lead at PUMA, I drive e-commerce growth by unifying strategy, fostering collaboration, and accelerating innovation across seven regions. I believe that digital performance is achieved through people, data, and creativity working together. My mission is to transform PUMA’s Paid Media into a globally aligned, innovation-first ecosystem. One that not only delivers results but also inspires regional excellence. Previously at Google, I helped brands scale their growth through data storytelling, audience strategy, and platform innovation. Today, I bring that same mindset to building a high-performing, globally connected Paid Media organization at PUMA. Key Focus Areas: • Global Paid Media Strategy & Governance • Full-Funnel Performance & Attribution • Innovation & Testing Frameworks • E-Commerce Growth Enablement • Leadership Development & Collaboration Culture Always open to exchanging ideas on innovation, leadership, and the future of global digital marketing.