Barton Johnson

Background

About Barton Johnson

Bart Johnson has a 50+ year career as an ‘intrepreneur’ driving ventures (startups, builds, turnarounds) to create earnings and market value for a series of mega companies (Manufacturers Hanover, Mellon Bank, GE Capital, Lehman Brothers) in leadership positions across the full spectrum of the mortgage business. He ran staff functions (CPA-CFO, Strategic Planning, Risk Management, Business Engineering, Total Quality) before gravitating to line positions (National Production Manager, Securities Operations, Servicing, Off-Shoring, Settlement Services) that resulted in executive responsibilities (CEO, President, COO). He has served as a Board member for several companies, and has deal experience with (buy/sell) M&A transactions totaling nearly $6 billion. Bart is a balanced business executive, an innovative thought leader and transformational change agent with a strategic, futuristic vision… and a team builder and business operator with the appetite for relentless execution. Bart previously served as President of Financial Freedom Senior Funding Corporation, at the time the largest reverse mortgage company in the world, unrivaled in scale and business results in the industry’s history. During his 5-year leadership tenure (2003-2007) the Company experienced 7X growth in unit volume loans to and 12X growth in dollar volume ($415.7 million to $5.0 billion) in achieving a 64% market share, converted a net loss to a $52+ million after tax profit, and increased market valuation by $800 million. He assumed a critical reverse mortgage industry leadership role and served as Chairman (2007-2009) of the industry trade group in Washington, D.C.(NRMLA-National Reverse Mortgage Lenders Association), and he continues to participate as an Emeritus Member on its Board of Directors today. Bart is currently Founder/CEO of HomeInTrust, an innovative and transformative alternative (non-loan) home equity release product. Designed around the concept of ‘split interests’, it provides significant differentiation in terms of structure, features, and numbers versus reverse mortgages and all other home equity extraction techniques. It is better for homeowners (no compound interest with growing loan balances, no foreclosure risk), and for asset buyers (no prepayment risk, product is an inflation hedge as it is positively correlated with HPA). The HomeInTrust business will disrupt the industry, helping aging Americans redefine retirement and fund longevity while profoundly impacting the huge societal issue of an aging population. A startup with rapid execution.