Bartosz Borkowski

Background

About Bartosz Borkowski

For the past couple of years, as an SEM Manager, I have successfully adapted to the dynamic changes in the industry, integrating the latest technological solutions with clients' business goals. I constantly monitor market trends and innovations, to identify new opportunities and adjust strategies in real time. My ability to continuously learn and adapt to the changing market environment makes me future-proof in the dynamic world of digital marketing. I am always ready to take on new challenges and share my expertise to support business growth in the era of automation and AI. Over eighteen years experience in digital marketing, including PPC (Google Ads, Google Search 360, Microsoft Ads), SEO. Over fifteen years experience managing large brands online with high monthly spend budgets. A solid background in managing relevant campaign types universe, levels of investment, bidding strategies and measuring success of online marketing efforts to ensure high return on investment. Advertising various types of sites, products and services locally and globally including: travel, news, content, real estate, automotive, finance, online shops, healthcare, software. Exceptional experience in developing advertising campaigns. PPC planning, strategy implementation and campaign optimization. Successful achieving different campaign goals: increase of online sales increase of online leads costs optimisation brand awareness increase increase of app installations Strong knowledge of site and traffic reporting (Google Analytics, Search Console, Piwik), key performance indicators and metrics for trending and evaluation Leader skills: team building, recruiting and managing group of specialists (SEO, PPC, customer service, sales), strong project management skills. Proactive and selfmotivated work style with proven ability to manage multiple projects and changing priorities, ability to meet and exceed deadlines Ability to work comfortably with large groups of people at all levels of management. Strong and effective communication and interpersonal skills