Basant Shams
Co-founder & Chief Brand and Commercial Officer Zen Furniture at Lanott
Based in Cairo, Egypt
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Seniority
Other
Department
Other
Location
Cairo
Industry
Furniture and Home Furnishings Manufacturing
Company size
15
Contact information
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b•••••••@zen-furniture.com
Phone
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Background
About Basant Shams
As the Co-Founder and Chief Brand & Commercial Officer of Zen Furniture since 2015, I’ve been at the heart of building one of the region’s most respected luxury furniture brands — known for its ergonomic quality, refined design, and tailored service. My work bridges strategy and creativity: I lead our brand positioning, sales strategy, collection launches, marketing direction, and creative campaigns. I’m actively involved in product development, naming and pricing, and ensure consistency across every visual and client-facing touch point. I also represent ZEN Furniture in high-level B2B partnerships, major residential and commercial projects, and industry events — personally handling key accounts, overseeing quotations, and crafting custom mood boards and BOQs. From strategy to execution, I drive the brand’s growth by aligning operations, logistics, design, and customer experience. Whether you’re a designer, architect, developer, or a brand looking to collaborate — let’s connect.
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