Basia Chow
Performance Marketing Manager, Lifecycle, CRO, Analytics at Wealth Management Institute Wmi
Based in Singapore, Singapore
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Seniority
Other
Department
Other
Location
Singapore
Industry
Education Administration Programs
Company size
106
Contact information
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b•••••••@wmi.edu.sg
Phone
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Background
About Basia Chow
Hi there — I’m a Lifecycle & Performance Marketing Manager with 5+ years of experience turning messy funnels into clean results. I blend paid media, CRM automation, and analytics to drive growth that isn’t just flashy — but sustainable. I currently operate as a senior individual contributor at the Wealth Management Institute (established by Temasek & GIC), where I led performance marketing for a global investment program developed with Ray Dalio, founder of Bridgewater Associates (Pioneer Cohorts). I lead cross-functional projects across product, legal, and content teams — and build the systems behind the scenes (think: full-funnel dashboards, lifecycle flows, A/B testing sprints). Some wins I’m proud of: Drove SGD 1.3M+ in attributed revenue Cut CPL by 40% and optimised ad templates Hit 66.67% open rates with nurture flows Built attribution dashboards in HubSpot I like working with smart, kind people who care about craft, move fast, and aren’t afraid to test. If that’s you — let’s talk.
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