Basma Dawwas

Background

About Basma Dawwas

Passionate about creating unforgettable experiences, I’ve spent over 15 years transforming ideas into high-profile, large-scale events across the Middle East and Africa. As part of the founding team and co creator of LEAP, the world’s most attended tech event, I’m driven by innovation, strategic growth, and the power of bringing people together. I’ve led and delivered over 140 major conferences and exhibitions, working with government leaders, global tech giants, and industry visionaries. My expertise spans from crafting compelling event strategies to optimizing revenue streams and leading high-performing, cross-functional teams. My career is all about pushing boundaries, developing new features that enhance attendee experiences, and positioning events like LEAP and Deepfest as must-attend destinations for tech and innovation. I thrive in the fast-paced world of global events, where creativity meets execution, and bold ideas shape the future. Let’s connect if you’re interested in the power of events to drive change and build dynamic communities!