Bayard Brewin

Background

About Bayard Brewin

Branding, Marketing, and Communications Strategist for Enterprise, Government, and Social-Benefit Organizations * Experience leading strategic and tactical marketing teams along the entire product and service launch cycle, from position analysis and message formulation through tactical program management, launch cycle management, result tracking / gap analysis and sales support, including close work with executive leadership in customer relationship management, product development, production / operations, finance, support / services and human resources.* Hands-on collaborative successes in driving new products and services into partner organizations and relationship management / continuity programs.* High comfort level in addressing regional market / cultural distinctions in product / service and relationship management requirements, and their impacts on messaging, product concept, launch processes, follow-on / retention programs and global teaming (on-site and virtual).* Proven performance in live, print, and digital domains. This includes accountable achievements in advertising, direct response, websites, social networks, collateral, co-marketing, internal and external education events, media relations, and creative direction. Specialties:* Business / communications strategy development * Plan / budget management * People-centric team leadership * Research (primary & secondary)* Media strategy (national, regional & trade)* Vendor & agency relations * Creative management * Event, exhibition & experience management * Interactive management * Channel, partner & affinity-group relations * Social network & influencer activation & management