Baylee Simon

Background

About Baylee Simon

I am a leader in Deloitte’s Marketing Strategy & Transformation practice, where I partner with CMOs and senior leaders to drive profitable growth via elevated brand and marketing strategies, improved marketing effectiveness, and impactful customer experiences. I do this by helping companies develop innovative and insights-based marketing strategies that leverage next-gen capabilities, like AI- and automation-driven targeting and dynamic creative, to drive relevance and engagement while reducing costs and time to market. I'm also a leader in designing agile marketing operating models, org structures, and talent strategies to enable insights-based marketing, and increase agility and collaboration. An experienced people leader, I am adept at complex problem-solving, working with ambiguity, building high-performing teams, managing senior stakeholders, and building consensus at the executive level.