Bchr Alatassi

Background

About Bchr Alatassi

As a results-oriented Sales Director, I am passionate about driving growth and delivering measurable success. Currently overseeing full renewal operations across Europe and APAC with an increased retention rate of approx 10%, I’ve led a 70% business growth since taking charge of our footprint in the SMB market across Europe. I lead and mentor a dynamic team of 4 Managers, 21 Sales Representatives, and 2 Sales Engineers, covering EMEA and APAC. My focus is on increasing customer retention, securing new logos, and driving sustainable revenue growth in the cybersecurity sector. Collaboration is at the heart of my strategy. I work closely with virtual teams and leverage channel partnerships to build strong relationships with end-user organizations, aligning on major opportunities and maximizing territory potential. Key achievements and areas of expertise include- Increasing customer retention and expansion rates- Growing market share and brand awareness within the partner ecosystem- Driving adoption of innovative solutions and aligning with customer and partner visions- Developing strategic accounts to generate incremental revenue and long-term value. I thrive on exceeding ambitious targets while fostering team development, enhancing partner engagement, and delivering exceptional outcomes for our clients.