Beatriz Juarez

Background

About Beatriz Juarez

Beatriz Juarez is the Creative Director behind doublepgstudio. She has a record in positioning, expanding and maintaining the visual integrity of fashion, beauty and lifestyle brands through innovative editorial strategies while respecting international and local mandates. Graduated from Universidad Autónoma Metropolitana (Mexico City) from Visual Communication Design, Beatriz started working on lifestyle magazines as Art Director before graduating. During her 22+ year career, she's developed visual languages for different consumers and IT platforms and worked with international celebrities and top models. At her studio, she works as Art Director and Creative Consultant for the fashion communications and retail industry with clients in Canada, USA, Mexico and Germany. Her work includes conceptualizing and producing creative content for non-profit and cultural organizations.She is the co-founder / Creative Director of the Fashion and Style Publication HERRINGBONE Magazine a lifestyle magazine committed to changing consumer perceptions on sustainability, inclusivity and diversity in fashion through creative work. She also teaches Fashion Communications at the School of Fashion, at Ryerson University in Toronto.SKILLS•Creative Direction (Print and Digital Publications Specialist) •Editorial Development, Marketing and Social Media •Branding (conceptualization, development and positioning) •Talent Management (Recruiting, training, mentoring and retaining staff) •Project management. B2B, Marketing/Editorial SOFTWARE •ACS16: InDesign, Photoshop, Illustrator, K4 environment, Digital Publisher Systems for interactive electronic tablets, Interactive promotional material, Job Assistant for press material.LANGUAGES •English, Spanish •French, Alliance Francaise, Mexico City.•German, Goethe Institut, Berlin and Toronto.