Beatriz Soto
Hispanic Strategic Planner at Rpa
Based in Inglewood, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Inglewood
Industry
Advertising Services
Company size
1.3K
Contact information
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b•••••••@rpa.com
Phone
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Background
About Beatriz Soto
Anthropologist and Kellogg MBA with extensive experience developing creative/communication strategies by connecting the dots between brand performance, business objectives, consumer insights, and competitive landscape. Passionate about leveraging quantitative and qualitative research to uncover insights that will help brands connect with consumers. Research experience includes Simmons, homescan syndicated data, new product and ad/copy testing, benchmarking studies, segmentations, cluster analysis, in-depth interviews, ethnography, surveys. Experience working with General Mills, Honda, Acura, Comcast, JC Penney, Roll International, T-Mobile, Alaska Airlines, P&G, Coke, Colgate, Kraft. Specialties- Multicultural/Hispanic and Latin American - Quantitative marketing research - Syndicated homescan data - Qualitative/ethnograpic research - Consumer insights / account planning - Marketing strategy
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