Becky Keith

Background

About Becky Keith

B2B MARKETING B2B SALES Officer-level business driver and strategist with more than 30 years’ corporate leadership experience envisioning, executing, and delivering unparalleled revenue. Differentiating value is the talent for defining a strategic business plan that synchronizes product development with marketing, merchandising and key financials. Finesse for building image, identity, and romancing products to bring the next innovation to market 1st. Strongly process management-oriented, from significant background in Fortune 500 firms. Turned around a distressed Fortune 500 company division, drove product development, strategic marketing, and B2B sales, and generated $22 million. Started a division for a private corporation, synchronized the business, marketing and sales plans, and launched revolutionary products to drive sales from $0 to $17 million. Conceptualized and introduced a new brand targeting the service sector, which grew from $0 to $10 million, strategically directing product development, marketing, merchandising and end-user pull-through. Specialties: B2B Sales & Market Planning New Product Development Distributor & Wholesaler Management Vendor Relations National Account Management Product Merchandising End User Pull-Through C-suite Sales Skills