Becky Lisner

Background

About Becky Lisner

I help local, regional and multi-market businesses and agencies take the guesswork out of a complex media landscape to optimize their marketing dollars and maximize results. As a passionate, results-driven media consultant, I specialize in putting brand messages in front of the right audience on any screen, in any zipcode or at a household level. At Spectrum Reach, we offer powerful tools and data that set us apart: • Unmatched scale-the largest local aggregator of ad-supported video inventory in the U.S. • Amazon Ads Data Integration Partner-our combined first-party insights from 200 million+ homes including viewership data for smarter targeting with a 95% match-rate for accuracy versus industry standard of 60% when you rely on only 3rd party data • Customer Data Match-utilize your client data in a privacy compliant manner matched at a household level to deliver messaging to past, current or look alike targets on any screen. • Live Sports access- 98% of live sports inventory, including in-game streaming options • Creative & Production- full video production through Kernel® • Transparency & reporting-Real-time dashboard reporting includig attribution for TV/Streaming • Trusted news alignment-Sponsorships with Spectrum News in a feel-good, non-biased format • Search Solutions that deliver- higher CTRs and lower CPCs on Google/Yahoo/Bing Reach out, if you'd like to start conversation.becky.lisner@charter.com