Becky Schaen

Background

About Becky Schaen

Hello! I’m Becky, a senior marketing and product leader with a passion for creating impactful customer experiences through integrated brand, product, and content strategies. Throughout my career, I've had the privilege of leading dynamic teams, crafting compelling brand stories, and championing a customer-centric approach. I believe in the power of product excellence and advocate for quality across the organization, ensuring that every touchpoint drives engagement and advances the brand in alignment with the company’s mission and vision. And honestly, it doesn’t stop there! From creative to operations, I love rolling up my sleeves to take on new business challenges and driving value and engagement across the organization. Key Highlights: • Grew Synergy Pet’s Marketing team from one (myself!) to ten, orchestrating strategies across three audiences that consistently led the company to double-digit YoY growth • Nurtured team success by creating opportunities for individual growth, fostering collaboration, and leading with empathy • Played a key role in the development of four innovative pet care plans: Total Pet Plan, Wishbone Pet Insurance, ThePetTag, and Mint Wellness • Directed branding initiatives for six brands: Synergy Pet Group, Pet Benefit Solutions, Pet Assure, ThePetTag, Shepherd Veterinary Software, and Wishbone Pet Insurance • Relaunched DVM Galaxy, a veterinary website company that acts as a successful retention tool for Pet Assure network veterinarians • Created Max’s Corner, a content hub for pet parents, organically reaching over 100k pet owners per month