Begui Jimenez
Senior Manager, Global Brand and Customer Insights at Scotiabank
Based in Toronto, Canada
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Seniority
Manager
Department
Other
Location
Toronto
Industry
Banking
Company size
96K
Contact information
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b•••••••@scotiabank.com
Phone
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Background
About Begui Jimenez
10+ years in the Marketing Research • Strong foundation in quantitative research (brand tracking, ad tracking, copy testing, ad-hoc projects) • Experience coordinating qualitative research (focus groups, in-depth interview) • Experience managing marketing research projects in Latin America and the Caribbean • Great understanding of statistics applied to Marketing • Training in Online Research Essentials by the American Marketing Associations (AMA) • Advanced proficiency with MS Office and IBM SPSS • Training in Pragmatic Approach to Social Media Market Research (AMA) • Ability to manage multiple projects simultaneously • Results oriented and analytical thinking • Professional communication skills include fluency in English and Spanish
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