Ben Biesiada

Background

About Ben Biesiada

Innovative, resourceful, and self-directed leader, with broad experience and demonstrated success in product marketing management, analytics, and strategy. Expertise in go-to-market strategies, market research & trends, competitive analysis, concept development, brand strategy, KPIs, performance tracking & optimization, data analytics, SMART goals, market share growth, demand generation, process improvement, and best practices. Critical thinker, solutions-focused, and results-driven, with excellent communication skills, team leadership, cross-functional collaboration, and a commitment to excellence. Transforms business goals into strategic marketing initiatives that resolve issues, drive results, and achieve key deliverables. Core Competencies: Marketing Management | Channel Marketing | Go-To-Market Strategies | Digital Marketing | Campaign Performance Business/Requirements Analytics | Strategic Planning | Needs Assessments | Market Research | Competitive Analysis Integrated Marketing | Social Media | Audience Development | Consumer Engagement | Customer Experience | UI/UX Brand Management | Brand Value/Positioning | Commercialization | Strategic Marketing Initiatives | Data Analytics A/B Testing | Metrics | KPIs | Business Development | SMART Goals | Market Share Growth | Global Footprint | P&L Market Trends/Analytics | Concept Development | Team Leadership | Continuous Improvement | Best Practices Technical Skills: MS Office: Word, Excel, PowerPoint, Project | AS400/ASP | PROS | Hyperion | HubSpot | Salesforce Key Accomplishments: Achieved above market growth of 6% and positive share gains in key categories by developing marketing initiatives in collaboration with distribution partners Executed a deterrent product launch in 2020, the most successful since 2007 with over $3.5M in revenues in two years Achieved a 4x growth rate over non-participating sales reps by managing a unique opt-in sales incentive program Drove $25M in revenue with a YoY growth rate of 14% by creating value-added programs focused on clinical education, new patient acquisition, hygiene recruitment/retention, and formulary compliance Grew 7% in a declining product line by creating brand positioning, value, and unique selling propositions for 36 products