Ben Flanagan

Background

About Ben Flanagan

I'm a marketing leader at Planet, working at the intersection of strategy, storytelling, and science. With over a decade in the geospatial sector—first at Esri, the global leader in GIS, and now at Planet, the leading provider of Earth observation data and analytics—I’ve helped organisations understand and communicate the value of location-based insight. I’m a strategic thinker who thrives at both ends of the spectrum: zooming out to set direction and shape go-to-market plans, and zooming in to craft sharp messaging, write compelling content, and deliver high-quality campaigns. I’ve led teams, built new capabilities, and developed people—but I’m equally comfortable rolling up my sleeves to get the work done. At Planet, our mission is to use space to help life on Earth. We operate over 100 satellites that image the entire planet near-daily, giving governments and organisations timely insight into what’s happening on the ground. I lead marketing for the civil government sector across EMEA and APJ—working with partners, sales, and subject-matter experts to showcase how Earth observation can support a wide range of government priorities including; monitoring agricultural land and supporting food security, managing natural resources like forests and water, and enhancing disaster preparedness and response. My experience spans SaaS, PaaS, and data-driven organisations, with a focus on making complex technologies accessible, relatable and actionable. I bring creativity, curiosity and clarity to every brief—whether it's defining messaging frameworks, scripting keynote speeches, or developing campaigns that move the needle. Above all, I believe that marketing has the power to accelerate change—by telling the right story, to the right people, at the right time.