Ben Foster

Background

About Ben Foster

I'm a data-first B2B marketing leader with a proven and progressive track record of driving growth through demand generation, brand strategy, advertising, marketing analytics, and performance marketing. I bring deep expertise across healthcare, private equity, and tech sectors, and I’ve led high-performing teams across integrated marketing, digital advertising (search, social, programmatic), and email marketing automation. My focus is always on optimizing customer acquisition, retention, and ROI through platforms like 6Sense, Marketo, Salesforce, Microsoft Dynamics, and Google Ads. With experience spanning healthcare, private equity, and technology, I build full-funnel marketing strategies that fuel growth. I’ve led integrated programs that elevate brand equity, improve sales efficiency, and create operational scale—whether through launching in-house media buying teams or modernizing MarTech infrastructure. My background includes marketing leadership roles at PEAK6 and Ketchum, where I helped drive revenue through digital transformation, content strategy, and campaign innovation. At Allstate, I established the company’s first social media function, and earlier in my career at GE, I completed their prestigious leadership development program and earned my Six Sigma Black Belt—blending commercial rigor with global experience. Outside of industry roles, I’ve served as an Adjunct Professor at DePaul University, where I taught digital marketing strategy and contributed to international publications on social media trends. I thrive at the intersection of data, creativity, and execution—and I’m passionate about helping teams do their best work in fast-paced, results-driven environments.