Ben Knapp

Background

About Ben Knapp

I'm a senior executive with over 19 years of international experience in strategic brand management, corporate growth, and innovation. Throughout my career, I've driven substantial, profitable growth, notably as Chief Growth Officer at Saffron Brand Consultants, contributing to consistent annual revenue increases averaging 15%, with peaks of 40%. Saffron doubled our global team from 50 to 100 people, significantly expanding our market reach and strategic capabilities. I'm a practitioner in leading complex, high-impact branding projects for global corporations, including guiding Facebook through its strategic repositioning to Meta, transforming A1 Telekom Austria’s brand presence across Central Europe, and developing influential city branding initiatives for Vienna and London. My approach combines strategic rigour, creativity, and a keen focus on market relevance, helping organisations connect meaningfully with their audiences. As an executive advisor and member of Saffron's senior leadership team, I’ve provided strategic counsel to CEOs and Boards, guiding corporate development, product and service innovation, and market expansion strategies across Europe, Asia, and the USA. I'm also the author of a book on disruptive branding, reflecting my commitment to thought leadership and innovation within the branding discipline. Skilled in Brand Strategy, Brand Architecture, Digital Strategy, Design Thinking and Management, Innovation Development, Corporate Communications, and Service/Product Design from prototype to deployment. An MA focused in Strategic Branding from Brunel University.