Ben Paro

Background

About Ben Paro

I am a Senior Sales Director at YouGov, a global leader in market research and data analytics, where I help gaming, esports, and consumer tech companies win bigger, better, faster, and smarter. With over 9 years of experience in the industry, I have developed a deep understanding of the trends, challenges, and opportunities in these dynamic and innovative sectors. My core competencies include leveraging syndicated, passively tracked, and custom survey data to construct compelling sales and marketing stories that move the needle toward achieving business goals. I have worked with senior executives in an array of industries, ranging from auto, fashion, and CPG, to sports, consumer tech & electronics, gaming & esports. I'm also a conference speaker, sharing my views on the future of media and entertainment, which people seem to enjoy and find insightful sometimes, for some reason. I am passionate about partnering with people to help us all make an impact in this exciting and evolving landscape.