Ben Posetti
Advisor at Bespoke Sound
Based in Sydney, Australia
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Seniority
Manager
Department
General Business & Management
Location
Sydney
Industry
Music
Company size
5
Contact information
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b•••••••@bespokesound.co
Phone
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Background
About Ben Posetti
For the past decade I have applied myself across a diverse range of projects, shaping skills in digital strategy, growth marketing, user insights and analytics, product marketing, brand development and product management. This has placed me at a unique crossroads for orchestrating the strategic pursuit of growth and innovation in a time-poor, content-hungry, connected world. I have a healthy obsession for uncompromising quality. I believe that quality necessarily comes from data analysis, deep insight and connection with users, stakeholders, customers – aka human-beings. Attention to detail and techno-cultural acumen are the icing on the cake. My ideal work is a tasty mix of strategy, data, user research and execution through the complex flows of a user's digital life across many touchpoints. From SEM/SEO to content marketing to brand activation to analytics architecture to web and app optimisation. Integrating these pursuits is essential for any digital business.
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