Ben Sexton

Background

About Ben Sexton

My GM roles have allowed me to develop a unique skillset, accountable for all aspects of business and sales my previous work has had a core focus on media, marketing and creating business relationships with varying stakeholders. I have worked within, managed, and coached sales and administration teams, and I worked successfully with various personality types. Working with both the Roo Systems and JTS businesses, I was personally responsible for local marketing, national marketing and international sales. I travelled to various industry shows around the country and as far as Las Vegas. It was my responsibility to create lead-up marketing campaigns, at-event promotions, point of sale material, sales scripts for casual sales teams and follow up sequences for new contacts entered into our database. I have worked inside Infusionsoft CRM for the last ten years. Infusionsoft is one of the first truly sales orientated CRM systems, and I was accountable for creating all marketing material and automated follow up sequences. This system, utilised for our customer re-engagement program, runs our regular EDM, targeted remarketing and content marketing strategies. Over the last ten years, I have been instrumental in creating and nurturing influencer profiles for my employers requiring excellent communication and relationship development skills. It was my responsibility to ensure a consistent and credible social media presence for both the business identities and influencer identities, enhanced from this competitive environment, were essential and learnt from the various experiences of employment. All content (print, photos, articles and video) created largely in-house. Various components of our marketing also required collaboration with outside marketing teams and influencers, each presenting with their challenges to get to the best result for the company.