Ben White

Background

About Ben White

Transforming eCommerce & Digital Strategy at Hachette UK As the Group Head of Direct-to-Consumer (D2C) at Hachette UK, I lead an innovative team focused on building a seamless, customer-centric and revenue-driving new eCommerce channel. My goal is to bridge the gap between publishers and customers, making it easier for everyone to access new worlds of ideas, learning, and entertainment. With over 5 years at Hachette UK and a background in business transformation, digital strategy, and technological innovation, I specialise in: eCommerce Growth & Strategy – Scaling D2C channels for increased revenue & customer engagement Digital Transformation – Driving change in a traditionally B2B organisation to embrace D2C models Project & Programme Management – Leading complex digital initiatives from ideation to execution Stakeholder & Team Leadership – Collaborating across 12 publishing divisions to implement best practices Product Development - Identifying gaps and opportunities in the market to leverage new, or extensions of existing, products to increase revenue and serve customers meaningful connections. In addition to developing the D2C channel, leading the teams and changing processes and tech, I also head up Special Edition Books (SpecialEditionBooks.co.uk) at Hachette. As a cross-publisher eCommerce and consumer product focussed team, I work with publishers to create and sell high-value, low-volume special edition products, enhancing fan engagement and author connections. We also explore new technologies, markets, and innovative content strategies to push the boundaries of publishing. I’m passionate about leveraging technology, data, and customer insights to drive meaningful change in eCommerce and publishing. If you're interested in discussing digital transformation, eCommerce strategies, or industry collaborations, let’s connect!