Benjamin Antoine

Background

About Benjamin Antoine

Programmatic and Data Manager in digital advertising with five years of experience related to Ad Servers (Display, Video), AdExchange (SSP, DSP), DMP, Cross Platform (Web, Mobile, ISP) and new formats (Adways, Teads, VR). SUMMARY OF QUALIFICATIONS - My expertise in Digital Advertising is based on a good overview of the marketplace and its stakeholders, as well as the understanding of its challenges and issues- At the heart of the digital transformation in France Télévisions Publicité, I developed and monetised all digital platforms and formats. By managing the relationship between the editors, the advertising sales house, trading desks, DSP technologies, and SSP technologies, as well as mastering the ecosystem, I industrialised the revenues and introduced new formats- Due to this transformation, I became the Head of the new digital division. With the team that I built, our new goals were to protect and optimise the revenues for both direct and programmatic sales and provide qualitative service to our editors and partners- My long term strategy is to set up, implement and optimise necessary developments that will respond to tomorrow’s issues- The digital turnover now represents 15% of the company’s advertising revenues. Every year, programmatic sales have increased by 200%. France Télévisions Publicité now ranks among the best digital ad sales agencies in the marketplace.