Benjamin Darde

Background

About Benjamin Darde

Marketing Leader with 16+ years of experience driving brand, digital, and partnership strategies across the global sports industry. I’ve led international teams of up to 15 people and overseen brand and growth strategies in 14 countries with a $2.5M annual budget — always focused on measurable impact and long-term value.+ Doubled the NBA’s digital fanbase to 55M and increased sponsorship revenue by 70%, integrating digital, content, influencer marketing, e-commerce, and partnerships across Asia.+ Launched the Decathlon brand in Hong Kong with a digital-first strategy across retail and e-commerce, generating $34M in revenue within 18 months.+ Drove 30% annual revenue growth at IRONMAN Asia by leading regional marketing across 21 events and building partnerships with cities, sponsors, and public institutions.+ Led 360° brand campaigns, athlete and influencer programs, and fan engagement strategies tied to KPIs like reach, conversion, ROI, and brand equity.+ Led team development and cross-functional collaboration while scaling marketing processes through MarTech tools for CRM, content, performance tracking, and fan insights. Outside of work, I’m a lifelong sports enthusiast — especially passionate about running and triathlon (IRONMAN finisher). I love building things, leading teams, and working with brands that connect people through meaningful experiences. I’m always open to connecting with fellow marketers, sports professionals, or anyone building something exciting. Drop me a message — I’d love to hear from you.