Benjamin Edwards

Background

About Benjamin Edwards

I’m a dynamic, results-driven, Product and Marketing executive, passionate about driving brand growth with compelling products and meaningful partnerships. I take "diamond in the rough" ideas, work the edges, and make them shine. As a creative leader, brand builder, and lifelong learner, I’ve driven transformative growth by merging innovation with corporate purpose to inspire and mobilize teams for success. My career highlights include spearheading iconic product collaborations and programs such as PRODUCT (RED), Hurley H2O, and the Olympics. I specialize in creating strategies that fuel brand growth, product innovations, and consumer engagement. PRODUCT & MERCHANDISING Directed multitiered product lines including footwear, apparel and equipment Orchestrated Premium Collabs and Innovation as product incubators BRAND STRATEGY Created frameworks and implemented new brand concepts that excite and delight consumers Developed sports marketing programing and Olympics strategies CONSUMER INSIGHTS & ANALYTICS Led Digital Transformation initiatives creating ecosystems for insights and marketplace activities Created digital products / apps focusing on consumer behavior and membership opportunities TEAM LEADERSHIP Managed diverse teams with authenticity and positive inspiration Successfully hired and promoted teammates at all levels of organization WHERE WE ARE HEADED… I love a good adventure and a good challenge, so I see exciting things in our industry’s future. Everything is moving faster and becoming more technical. The success of companies will hinge more and more on their use of data and analytics, but creativity and consumer inspiration are still paramount. Those who successfully inspire with Brand, Product, and Purpose through the eyes-of-the-customer, will be the ones who stay ahead.