Benjamin McCoy

Background

About Benjamin McCoy

From graphic designer to an email marketing manager, my professional story is filled with a deep understanding of marketing, passion for results, supporting new initiatives, and millions in added revenue. I am data driven, results oriented, and understand the importance of authenticity in marketing. Now onto why we’re here, how does my expertise and experience benefit your company? I have successfully increased attributed email revenue by 63% in one year by- Putting the customer at the center of all that we did by developing personalized email and SMS campaigns that spoke to a variety of personalities- Using key metrics (Revenue, Click Rate, Conversion Rate) to make informed decisions on what type of emails our customers wanted to receive- Tested hypotheses and evaluated if they succeeded or failed and continually adjusted the message and creative accordingly. Agility and curiosity is a must in email marketing! I can lead all aspects of an email channel and have successfully launched four new email programs in the past three years- I speak everything from creative design to developer direction- Workarounds and creative problem solving is my speciality. I love a good challenge- Increased company revenue is the measure of my success by converting prospects into repeat buyers. When you’re ready to level up your email channel, let’s talk! In the meantime, want to know what I do when I’m not geeking out about email? My family loves to travel in a way that goes deeper than just seeing the typical tourist spots. Through road trips we have immersed ourselves in daily life across the country, working closer to our goal of experiencing all 50 states (43 out of 50 done!). It’s been a way for me to connect with local trends and get acquainted with a diverse range of personalities which enables me to bring those experiences and voices into my work.