Benjamin Morris

Background

About Benjamin Morris

I am an Adtech leader with 12+ years of industry experience specializing in managing vendor onboarding, strategic client partnerships, and optimizing ad trafficking workflows. My ability to lead cross-functional collaboration initiatives among sales, ad ops, and product teams has been instrumental in solving complex ad implementation challenges for Fortune 500 companies. Throughout my career I have been know for my ability to quickly and effectively translate complex adtech details into approachable information for non-technical audiences. This skill has been an important part of my ability to support sales teams and their clients reach campaign delivery goals and revenue objectives. Additionally, I have converted escalated client integration issues into actionable process improvements and DSP creative workflow feature enhancements. With over a decade of experience in troubleshooting and debugging, I’ve developed deep expertise in ad serving tag technologies, including HTML, JavaScript, VAST, VPAID, and XML. This specialization has enabled me to develop scalable tag certification programs, fostering partnerships with hundreds of unique third-party adtech vendors. Implementing extensive ad platform scanning and vendor approval checks to adhere to the latest IAB privacy policy frameworks has kept me vigilant and up to date on ever evolving regional user data compliance landscape. Protecting user data will always remain a top priority for me.