Benjamin van-Hyfte

Background

About Benjamin van-Hyfte

Hi, I'm Benjamin, and the first thing to know about me is that I love writing and creativity in general. In my personal life, this passion has led me to publish two crime novels and a short story collection. In my career, I was quickly attracted by marketing & communication, with a particular affinity for content marketing. In my current role, I manage marketing strategy at Txture, a software provider that accelerates IT departments' modernization and optimization initiatives in the cloud. My job ranges from defining the brand’s positioning and key messages to designing communication campaigns, all with the goal of increasing our visibility and making Txture the platform of choice for IT leadership teams in their cloud modernization and cost optimization projects. Thanks to my experience as an author, I like to approach content and marketing campaigns with a touch of humor and a strong focus on storytelling. Originally from Lille, France, I have been living and working in Austria for the past three years. I really enjoy working in an international environment, and my current role gives me the opportunity to collaborate with colleagues from 10 different nationalities. I primarily work in English, with occasional projects in German, which makes every day both dynamic and enriching. On weekends, you'll either find me hiking in the mountains or deep in competition at a pub quiz.